General Information

Insights & Optimization Lead – Digital Marketing
Work arrangement
Lodz, Warsaw
Deloitte Digital

Description & Requirements

Who we are looking for

Position Summary

In today’s world, customers expect companies to know who they are and what they want. Customers want to have products, services or experiences that best suit their needs delivered to them seamlessly across physical and digital channels. Customers are human first: driven by dynamic wants, needs, and desires. The ability for brands to make personal, meaningful connections on a human level has never been greater and Deloitte Digital delivers on those experiences in a way that allows companies to own the customer journey end-to-end.

We help companies connect key data sources to understand what matters most to people; connect to advanced technologies like AI and machine learning to sense and respond to those needs at scale; and connect their systems to unlock insights, create collaboration and drive acquisition, engagement and loyalty. Most importantly, we empower companies to connect with customers in personal, meaningful ways that respect them as people, not just customers.

Deloitte Digital gives companies the ability to build and leverage the connections – between people, systems, data and technologies – so they can deliver personalized, contextual experiences to customers at scale. We are seeking to transform the way brands interact with their customers and elevate the human experience. Do you have data in your DNA? Join our growing team in supporting our clients’ ability to communicate the right message to the right customers at the right time.

Who we're looking for

Deloitte Digital is seeking a Insights & Optimization Lead for its growing digital marketing practice.

Location: Warsaw, Łódź or remote work

We're looking for candidates: 

  • Passion for digital marketing/advertising and emerging trends
  • 5+ years managing digital marketing/advertising analytics for large, complex clients with experience in omnichannel measurement
  • Experience defining analytics, modeling, and tagging strategies and developing measurement and testing plans
  • Experience with Digital Analytics tools (e.g. Adobe Analytics, Google Analytics), Tag Management Solutions (e.g. GTM, Tealium), and A/B and MVT Testing Solutions (Target, Optimizely)
  • Experience with trend identification and supporting tools (Social Listening tools)
  • High-level understanding of modeling approaches
  • Strong knowledge of analytical methodologies for evaluating and optimizing customer datasets and digital campaigns
  • Expert in leveraging widely used reporting/data visualization tools (Ex: Tableau, Microsoft Power BI, Datorama, etc.)
  • Fluent in data analysis tools such as SQL or Tableau
  • Understanding of databases and ability to mine large data sets using advanced SQL Skills
  • Excellent Project Management experience and ability to manage work and meet specific deadlines, highly organized and self-sufficient
  • Excellent written and verbal communication skills
  • Experience managing teams
  • Proven leadership ability with strong client relationship skills
  • Flexible, with creative and inquisitive mind, team players with a "can do" mindset and eager to learn 
  • Executive presence demonstrating ability to communicate clearly and convincingly to respective client teams through excellent oral and written communication skills, including strong presentation skills
  • Fluent in English. Other languages will be a plus

·       Master’s degree or equivalent experience

  • Based in Warsaw/Łódź/willing to relocate/able to visit the office on regular basis after the lockdown

Join us!

Your future role

Marketing and advertising analytics are at the forefront of guiding data-driven strategies by leveraging emerging technologies, keen analytical abilities and a laser focus on addressing the client’s business initiatives, rooted in data. They are a critical influencer in what drives marketing success and is in constant exploration for clients as the discipline of a data-first mentality evolves marketing.

This person will work across our Marketing, Advertising, and Commerce functions to support data-driven, analytical decisioning for our clients. This person will work cross-functionally between teams to guide measurement frameworks, learning agendas, data strategy, and performance analytics. Key responsibilities include:

·       Build the team which will uncover client’s key business questions, design and execute analysis to address those questions, and be able to demonstrate the impact of recommendations across paid, owned, and earned channels. Transform data into actionable insights through strong storytelling with data designed for executive-level audiences by connecting the dots across channels through data to provide a holistic view of marketing/advertising/commerce efforts.

·       Bring a strong background with proven experience in marketing, advertising and commerce analytics, audience discovery and segmentation, measurement, modelling strategy, and data quality.

·       Bring extensive knowledge across paid, owned, and earned, with a focus of analytical expertise in one or more of the following: omnichannel, media (display, paid search, programmatic, paid social), organic social, social listening/trend identification, site, app, email/CRM, voice of the customer/brand studies, or SEO

·       Strong knowledge of analytical methodologies for evaluating and optimizing customer datasets and digital campaigns (i.e., segmentation, predictive response models, etc.). Dive into large datasets, uncovering insights, and providing impactful recommendations to clients leveraging platforms like Google, Salesforce, Adobe, and more. Lead the vision and creation of measurement plans, testing plans, tagging strategies, modelling strategy, and A/B testing deployment

·       Together with your team, implement solutions for insights and digital marketing optimization (Datorama or other similar solutions).

·       Serve as subject matter expert and assist in development of pre-sales proposals, internal trainings, and data-driven best practices

·       Bring analytical rigor and wear many hats, between supporting and leading delivery teams, partnering with internal cross-functional teams, client facing exposure, and diving in with a start-up mentality

·       Possess strong time management skills to ensure accurate delivery while leading a single workstream and a team of analysts

·       Provide support, coaching, and training to assist in the career development of team members to support the growth of the practice

What we offer

  • A competitive salary, plus benefits such as: medical insurance, sports card, participation in various employees sport teams and activities
  • A successful, worthwhile, challenging place to work. Deloitte has access to amazing opportunities in CE Europe and worldwide. Deloitte Digital is already 4000 people strong, with studios on 5 continents
  • Coaching program (you'll have a coach who will help you to reach your goals, develop yourself and guide you in your professional challenges)
  • An incredibly friendly, entrepreneurial culture – we believe that great results can be achieved only with great people, in supportive atmosphere, where everyone is a part of a team and gets full support from all teammates.
  • Opportunity to work in an international environment and with world-leading digital marketing technologies (e.g. Salesforce Marketing Cloud).