Digital Marketing Specialist - - 18462

General Information

Position

Digital Marketing Specialist

Work arrangement

Full-time

City

Sofia

Country

Bulgaria

Department

Enabling Services

Team

Marketing & PR

Area of interest

Marketing & PR

Way of work

Hybrid

Description & Requirements

Who we are looking for

Deloitte is seeking a dynamic Digital Specialist with up to 3 years of experience to help elevate our digital presence and drive high-quality leads into our CRM. In this role, you’ll blend creativity with analytics to design compelling digital experiences, leverage AI-powered tools, and build targeted campaigns that resonate with B2B audiences.

Key Responsibilities

Proven experience driving B2B lead generation, ideally within the consulting industry.
Strong command of digital marketing and advertising platforms (Facebook, Instagram, LinkedIn, Google Ads, TikTok).
Excellent copywriting and content creation skills tailored to professional audiences.
Understanding of lead-nurturing strategies, funnel optimization, and CRM workflows.
Familiarity with AI tools for design, video, and content creation
Strong analytical skills with the ability to interpret data and refine campaigns.
Effective communication skills, cultural awareness, and a collaborative mindset.
Creative, proactive, and results-driven approach.

Your future role

Plan, execute, and optimize targeted digital marketing campaigns across key social and search platforms.
Develop persuasive ad copy, engaging landing pages, and effective lead magnets.
Implement lead-nurturing sequences and refine conversion funnels for service offerings.
Monitor performance metrics and deliver clear, actionable insights for continuous improvement.
Collaborate with cross-functional teams to produce authentic, high-impact marketing content.

As part of a collaborative Central Europe South marketing environment, you will support initiatives across several countries, stakeholders, and service lines, gaining exposure to diverse business needs and digital priorities throughout the region.

What we offer

Additional Health insurance & travel insurance provided by Deloitte Central Europe;
Food Vouchers amounting 100 BGN
You may participate in development and training programs;
Professional Qualifications accessible depending on business and individual needs;
Annual bonus at the end of each FY, depending on the financial results of the Employer, Deloitte CE South Cluster in general, as well as in particular on the results of the department where the Employee is engaged;
EAP (Employee Assistance Program) – providing assistance 24/7 to employees and their families for personal, financial and legal issues;
Deloitte Flex - hybrid work model;
Mobile phone; SIM Card and Laptop

About Deloitte

Deloitte provides audit, consulting, tax, legal and financial advisory services to public and private clients spanning multiple industries. In 150 countries Deloitte brings world-class capabilities and deep local expertise to help clients succeed wherever they operate.

More than 410,000 Deloitte's professionals are dedicated to strengthening corporate responsibility, diversity, building public trust, and making a positive impact in their communities.

Deloitte in Central Europe spans 18 countries and operates as one cohesive entity with almost 8,000 people. Our integration allows us to coordinate regionally and deliver locally, adding value to our services and allowing them to be performed in the most efficient manner. We have experience in providing cross-business and cross-industry services to different types of clients including major local and international companies.

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