General Information

Position
Web & Digital Content Experience Lead I Deloitte Digital I Poland
Work arrangement
Full-time
City
Gdansk, Katowice, Krakow, Lodz, Poznan, Szczecin, Warsaw
Country
Poland
Department
Consulting
Team
Deloitte Digital
Area of interest
Consulting
Way of work
Hybrid

Description & Requirements

Who we are looking for



If you are a self–driven person, who feels the best in an exciting workplace, whose main goal is constant growth and who is orientated to business and customer contact – you need to read it!

What you should bring:

• Expertise in content advisory, SEO strategy, and performance optimization across digital platforms

• Deep experience working with CMS platforms, web analytics and SEO tools and comfort turning insight into strategic action

• Understanding of experimentation, A/B testing, and personalization principles in enterprise contexts

• Experience around AI and automation as enablers of content/SEO efficiency and quality (e.g., GPT-based tools, content enrichment scripts, tagging automations)

• Comfort identifying and scoping opportunities for innovation, whether through prototyping yourself or partnering with more technical people in the team

• A strategic mindset that connects content experience with business goals and user intent

• Strong consulting skills: structured thinking, excellent communication, and visual storytelling in English (C1+)

• Ability to work across disciplines and present recommendations clearly to diverse stakeholders

• A proactive, test-and-learn attitude with creative problem-solving and adaptability



Your future role

As a Web & Digital Content Experience Lead, you will:

• Lead and support content and digital experience advisory projects across web & digital ecosystems

• Conduct web & content audits, SEO diagnostics, and opportunity assessments using tools like GA4, GSC, Semrush, Adobe Analytics, and Screaming Frog

• Translate data and insights into actionable content strategies, roadmaps, and channel plans that improve performance across visibility, engagement, and conversion

• Identify opportunities for automation and AI acceleration across the content and SEO lifecycle—e.g., AI-assisted audits, enrichment workflows, content scoring or tagging

• Prototype AI-enabled enhancements or collaborate with technical teams to operationalize innovation within content workflows

• Support content experimentation and personalization programs through platforms like Optimizely, Adobe Target, or similar

• Create high-quality client-facing deliverables including strategy decks, POVs, and presales proposals

• Act as a strategic bridge between content, UX, analytics, and development to embed content within broader digital initiatives

• Present confidently to stakeholders and contribute to business development efforts through proposal support and strategic advisory


What we offer
  • Working across multiple geographies and clients
  • Networking
  • Access to new technologies
  • Personal development trainings
  • Wellbeing initiatives
  • Internal career development program
  • Language courses
  • Friendly and helpful coworkers 

Selection process

What you only must do is to take the first step – press the apply button and send us your CV, go through all the stages of the recruitment process:

  •  Apply, followed by HR screening
  • Technical interview with our managers

Then, last thing to do will be to sign a contract with us. Deloitte is simply your best choice.

About Deloitte
https://www.deloitte.com/pl/pl/careers/deloitte-life/culture-book-en.html

In Deloitte we support leading global organizations in optimizing and transforming their organizations. This also relates to their finance function. Our consultants offer insights, capabilities, and solutions that change the way these organizations operate and make people-related decisions.

We are currently building in Poland a dedicated team which will focus on advisory in the area of Finance & Performance. The Team will advise our Clients in complex issues relating to i.a. Reporting, Budgeting, Controlling processes. We are looking for high-energy, committed and ambitious people to join our advisory practice. Next to advising on most sophisticated and challenging issues relating to the above mentioned areas, our Consulting professionals will also advise on potential solutions leading to optimisation of the above mentioned processes. This will also include applying the newest technologies.

Are you ready to join our team and help our clients imagine, deliver, and run their future?


About the team

At Deloitte Digital, our Content & Experience Marketing team transforms enterprise digital ecosystems through content strategy, experimentation, and data driven optimization. We help clients drive measurable impact across web, search, and conversion touchpoints by aligning content, SEO, and digital experience with business outcomes.


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